Data reading
Teams have data, but not the habit of reading it well
People can open the tools, but they often need help turning the numbers into a clear next action.
Training & Workshops
Practical sessions for teams that need to read data properly, capture it correctly, and use it with confidence.
We keep the format lean: four focused training areas, each tagged for the teams it fits best, so you can match the session to your needs fast.
Trusted by high-performing teams worldwide
Training sessions for marketing teams that want clearer results
They are a strong fit for agencies, ecommerce businesses, B2B service teams, and directors who want to understand their marketing team and results better.
Common problem
Teams are asked to use more tools, but they are rarely trained on the full workflow
That usually means data is collected badly, reports are not trusted, and the team ends up relying on one person to hold the process together.
Collection
Signals are captured inconsistently
When tagging, consent, or event setup is unclear, reporting gets messy before analysis even starts.
Confidence
The team does not trust the setup
If the team is unsure about the data, every report becomes a discussion instead of a decision.
Ownership
One person ends up carrying the stack
Training spreads the knowledge so the whole team can use the tools without waiting on one expert.
Four training areas
Each area can be delivered as a standalone session or combined into one broader training plan.
Half-day course
Reading data and turning it into insights
For teams that need to understand what the numbers mean and how to use them in day-to-day decisions.
- Google Analytics
- Matomo
- Adobe Analytics
- Backona AI
Half-day course
Capturing data in the right way
For teams that want to improve how events, triggers, tags, and conversions are collected and sent.
- Event naming and mapping
- Clean conversion tracking
- Server-side handoff basics
- Better routing and consistency
Half-day course
GDPR and cookie consent compliance
For teams that need to keep tracking practical while staying aligned with consent and privacy rules.
- Consent handling
- Cookie banner behaviour
- Tracking permissions
- Privacy-aware measurement
Half-day course
Google Tag Manager setup and workflow
For teams that need to manage GTM properly and keep the implementation tidy as the setup grows.
- Tag Manager structure
- Triggers and variables
- Implementation checks
- Useful QA habits
Delivery style
Short sessions, practical examples, and fewer moving parts
The format stays focused on the actual tools and questions your team uses, so the training is useful after the call, not just during it.
- Live sessions keep the focus on the tools your team actually uses.
- We can tailor examples for agencies, ecommerce, or B2B service work.
- The goal is confidence: fewer gaps, cleaner reporting, and better decisions.
Training reviews
Reviews from teams that needed better data reading, cleaner implementation, and more confidence in their reporting.
Platform: Google
This is a tool that I use on a daily basis.
This is a tool that I use on a daily basis. As a marketing consultant, having quick, easy access to data via Ai Chat is a massive time saver, and saves me having to drill into the detail in GA4.
Steve Tipson
Marketing consultant
6 months ago
Platform: Trustpilot
"Commitment to customer satisfaction!"
I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.
Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.
Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.
Marcin Rabiej
Marketing professional
3 years ago
Platform: Trustpilot
"Great expertise and professionalism!"
Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.
PB
Marketing team
2 years ago
Platform: Trustpilot
"Backona Analytics software is a God send."
I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.
Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.
Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.
Michal Thomas
Marketing manager
3 years ago
Platform: Trustpilot
"Streamlined analytics with great onboarding support!"
Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.
Jenna Muldoon
Marketing lead
1 month ago
Platform: Google
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house.
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months …More
Roman Halat
Director company in London
2 years ago
Platform: Google
Fabulous and professional service.
Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!
Monika Blaszczak
Director B2B service based compay
2 years ago
Platform: Trustpilot
"Excellent tool for marketing managers..."
Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.
Steve Tipson
Marketing consultant
5 months ago
Platform: Trustpilot
"Fabulous and professional service"
Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!
Monika
Business user
2 years ago
Platform: Trustpilot
"Backona AI has been one of the best investments this quarter!"
Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.
A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.
Highly recommended for anyone looking to optimize their process!
germanky
Business owner
1 year ago
Bring confidence back to your team
Book a practical session for agencies, ecommerce teams, or B2B service teams. We will tailor the training to the tools you already use and the areas that matter most.