Tracking & Attribution Setup

This is a tool that I use on a daily basis. As a marketing consultant, having quick, easy access to data via Ai Chat is a massive time saver, and saves me having to drill into the detail in GA4.

Backona and in particular, David, offer a professional and focused service.

They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.

GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.

The back-up and support offered to our whole team is excellent.

Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.

Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.

I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.

Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.

Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.

I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.

Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.

Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.

Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!

I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months …More

Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!

Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.