Audit and architecture
Migrate to client + server-side tracking with managed support
We move your setup from client-side only tracking to a hybrid client and server architecture, with deduplication, QA, and migration support built into the project.
The goal is simple: cleaner data, more reliable reporting, better advertising signals, and a migration plan that does not disrupt your existing workflows.

Client-side tracking is not enough for reliable growth
When data only passes through the browser, restrictions, blockers, consent timing, and script failures leave gaps in the journey.
A migration to server-side tracking gives you a better signal layer, cleaner reporting, and a more resilient setup without forcing your team to rebuild every workflow.
Server env setup
Client to server forwarding
Testing and QA
Enhanced conversions
Ownership and control
A phased migration from audit to production
The same migration is shown here as a flow so each step reads in sequence and the handoff between stages is easier to understand.

What changes
Client-side events plus server-side delivery
We keep the tools you already know, then add server-side routing and deduplication so the same event can be captured once, cleaned up, and sent to the right destinations.
- Client-side tracking remains in place
- Server-side setup adds a second delivery layer
- Deduplication keeps reporting clean
What the migration delivers
The result is a hybrid setup that is more complete, more secure, and easier to trust in day-to-day reporting.
Improved data quality
More complete signals go back to ad platforms, helping them optimize with better inputs.
Stronger security
First-party handling gives you more control over how data moves through the stack.
Better reliability
Reporting becomes more complete and less sensitive to browser restrictions.
Hosting choices for the migration
We can host the migration in a managed environment, or work with client-owned infrastructure when a team needs full ownership.
Managed infrastructure
Backona-managed hosting
We host and manage the environment for you with support included.
Client-owned
Your own cloud project
Keep full ownership and control when the setup needs to live in your own cloud.
Flexible
GCP or AWS
Use the environment that fits your stack and governance requirements best.
What teams say about better tracking
Reviews from teams improving GA4, server-side tagging, reporting, support, and practical data collection.
This is a tool that I use on a daily basis.
This is a tool that I use on a daily basis. As a marketing consultant, having quick, easy access to data via Ai Chat is a massive time saver, and saves me having to drill into the detail in GA4.
Steve Tipson
Marketing consultant
6 months ago
"Streamlined analytics with great onboarding support!"
Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.
Jenna Muldoon
Marketing lead
1 month ago
"Great tool for a small team"
As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.
It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.
Aliaksandr Babko
Founder
10 months ago
"A great solution for Product Designers"
I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.
Greq Pe
Product designer
2 years ago
"Great expertise and professionalism!"
Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.
PB
Marketing team
2 years ago
"Fabulous and professional service"
Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!
Monika
Business user
2 years ago
"Backona Analytics software is a God send."
I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.
Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.
Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.
Michal Thomas
Marketing manager
3 years ago
"Commitment to customer satisfaction!"
I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.
Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.
Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.
Marcin Rabiej
Marketing professional
3 years ago