Audit and architecture
Migrate to client + server-side tracking with managed support
We move your setup from client-side only tracking to a hybrid client and server architecture, with deduplication, QA, and migration support built into the project.
The goal is simple: cleaner data, more reliable reporting, better advertising signals, and a migration plan that does not disrupt your existing workflows.
Common problem
Client-side tracking is not enough for reliable growth
When data only passes through the browser, restrictions, blockers, consent timing, and script failures leave gaps in the journey.
A migration to server-side tracking gives you a better signal layer, cleaner reporting, and a more resilient setup without forcing your team to rebuild every workflow.
Server env setup
Client to server forwarding
Testing and QA
Enhanced conversions
Ownership and control
Migration roadmap
A phased migration from audit to production
The same migration is shown here as a flow so each step reads in sequence and the handoff between stages is easier to understand.
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What changes
Client-side events plus server-side delivery
We keep the tools you already know, then add server-side routing and deduplication so the same event can be captured once, cleaned up, and sent to the right destinations.
- Client-side tracking remains in place
- Server-side setup adds a second delivery layer
- Deduplication keeps reporting clean
What the migration delivers
The result is a hybrid setup that is more complete, more secure, and easier to trust in day-to-day reporting.
Improved data quality
More complete signals go back to ad platforms, helping them optimize with better inputs.
Stronger security
First-party handling gives you more control over how data moves through the stack.
Better reliability
Reporting becomes more complete and less sensitive to browser restrictions.
Hosting choices for the migration
We can host the migration in a managed environment, or work with client-owned infrastructure when a team needs full ownership.
Managed infrastructure
Backona-managed hosting
We host and manage the environment for you with support included.
Client-owned
Your own cloud project
Keep full ownership and control when the setup needs to live in your own cloud.
Flexible
GCP or AWS
Use the environment that fits your stack and governance requirements best.
Trusted by leaders in performance marketing
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