Security & Responsible AI

Backona is built to feel safe from the first login. Source platforms keep permission control, customer data is not used to train AI models, and access is protected by clear security controls.

Security and responsible AI illustration

Security controls

The basics are handled with discipline

Backona focuses on the controls that matter most when customers trust a platform with marketing data: authenticated access, secure transport, scoped integrations, and explicit data handling.

Encryption in transit

TLS / SSL protected

Data moving between your browser, Backona, and connected services is protected in transit.

Secure sessions

Session-controlled access

Session identifiers and login cookies are tied to the authenticated user and cleared on logout.

CSRF and OAuth

Scoped, validated access

We use CSRF protection and OAuth state validation so only approved actions and permissions flow through.

Restricted access

Tokens stay controlled

Sensitive credentials and tokens are stored with restricted internal access and operational controls.

Account access settings illustration

Controlled access

A workspace invite does not unlock source data

A person can be invited into Backona AI without gaining automatic access to Google Analytics, Google Ads, Search Console, or Meta data. The source platform still decides what is available.

1. Invite access in Backona

A user joins the workspace, but the invite alone does not create source permissions.

2. Source platforms check permissions

Google, Meta, and other connected services continue to enforce their own access rules.

3. Only approved data appears

Backona only works with the data the user is already allowed to see.

Responsible AI

Your data is used to answer your question, not to train a general model

Backona uses connected customer data to power the experience you asked for. It does not use that data to educate a general AI model on unrelated use cases.

  • Data is processed to support the current product experience.
  • Customer content is not used for general AI training.
  • There is a clear line between product use and model education.

I'm bringing your data to you and no one else

No training

Customer data is not used to train general models.

No bypass

AI features do not bypass source permissions.

In short

Backona is designed to feel safe from the first login

Access

Source platforms stay in control of what users can see.

Security

Encryption, sessions, CSRF, and scoped integrations are built in.

AI policy

Customer data is used for the service, not for general AI training.

Control

Customers keep deletion and connection control.

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