Stop drowning in dashboards.
Start asking your data.

Get clear insights from Google Analytics, Search Console, Google Ads, and more through chat.

Backona AI platform screenshot

Trusted by high-performing teams worldwide

Connect your core marketing stack

Bring analytics, search, advertising, and website intelligence into one AI workflow without switching between disconnected tools.

Google Analytics
Google Search Console
Google Ads
Facebook Ads
Website Analysis

How Backona AI works

Connect your sources, ask a question, and turn the answer into useful visual outputs in a simple three-step workflow.

Step 1

Connect data sources

Bring analytics, search, ads, and website intelligence into one place.

Step 2

Ask your question

Use natural language to explore metrics, trends, and campaign performance.

Step 3

Generate reports

Create visual outputs, bar charts, line charts, and custom tables quickly.

Analyzing your question...
Easy Marketing Tools Integration
Connect your marketing tools with one click, allowing seamless data access.
Maximise ROI with Data
Maximize ROI by optimising strategies through data-driven insights, enabling better strategic decisions quickly.
Effortless Custom Reporting
Save time by requesting custom diagrams and reports, providing precise insights and clear visualizations for efficient decision-making.
Improved Accessibility
Non-technical team members can easily access and understand complex data, helping them become more comfortable working with data.
Jargon-Free Chat
Use familiar words and jargon-free chat communication, making it easy to understand without needing to learn every single metric.
Trend Identification and Prediction
AI can spot patterns and trends that humans might miss and use historical data to forecast future trends, aiding in proactive decision-making.

Try Backona AI Free for 7 Days!

Unlock your marketing insights and make your team more data-driven

Real-world use cases

Explore how teams use Backona AI across Google Ads, GA4, Search Console, and Meta - then open any example in full.

  • Google Analytics 4
  • Google Ads

Device Funnel Performance Gap

Conversion Quality · Landing Page Quality · Data Blending
How can Backona help with device funnel performance gap?
Device Funnel Performance Gap preview
  • Google Search Console
  • Google Analytics 4

Search Demand vs Site Performance

Search Intent · Landing Page Quality · Data Blending
Which topics have demand but weak site performance?
Search Demand vs Site Performance preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

Weekday Weekend Demand Shift

Traffic Spike · Data Blending · Budget Shift
How can Backona help with weekday weekend demand shift?
Weekday Weekend Demand Shift preview
  • Google Ads
  • Google Search Console
  • Google Analytics 4

Brand Defense Check

Search Intent · Attribution Gap · Campaign Structure
How can Backona help with brand defense check?
Brand Defense Check preview
  • Google Ads
  • Google Analytics 4

Google Ads GA4 Campaign Landing Page Match

Landing Page Quality · Search Intent · Channel Mix
How can Backona help with google ads ga4 campaign landing page match?
Google Ads GA4 Campaign Landing Page Match preview
  • Google Analytics 4
  • Google Ads

Remarketing Re-engagement Lift

Retargeting Lift · Attribution Gap · Audience Comparison
How can Backona help with remarketing re-engagement lift?
Remarketing Re-engagement Lift preview
  • Google Ads
  • Google Analytics 4

Attribution Aware Budget Decision

Attribution Gap · Budget Shift · Revenue Quality
How can Backona help with attribution aware budget decision?
Attribution Aware Budget Decision preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

Advanced Deep Dive Follow Ups

Data Blending · Attribution Gap · Revenue Quality
How can Backona help with advanced deep dive follow ups?
Advanced Deep Dive Follow Ups preview
  • Google Ads
  • Google Analytics 4

GA4 Google Ads Attribution Gap

Data Blending · Attribution Gap · Budget Shift
How can Backona help with ga4 google ads attribution gap?
GA4 Google Ads Attribution Gap preview
  • Google Ads
  • Google Analytics 4
  • Google Search Console

Google Ads GA4 Organic Revenue Contribution

Data Blending · Revenue Quality · Organic Visibility
How can Backona help with google ads ga4 organic revenue contribution?
Google Ads GA4 Organic Revenue Contribution preview
  • Google Analytics 4
  • Google Ads

GA4 Google Ads Funnel View

Conversion Quality · Data Blending · Budget Shift
How can Backona help with ga4 google ads funnel view?
GA4 Google Ads Funnel View preview
  • Google Ads
  • Google Analytics 4

ROAS vs Engagement Quality

Revenue Quality · Conversion Quality · Attribution Gap
Which campaign has the best ROAS but weak engagement?
ROAS vs Engagement Quality preview
  • Google Ads
  • Google Analytics 4

Campaign Structure Hygiene Check

Campaign Structure · Attribution Gap · Conversion Quality
How can Backona help with campaign structure hygiene check?
Campaign Structure Hygiene Check preview
  • Google Search Console
  • Google Analytics 4

High Intent Page Monetization

Search Intent · Landing Page Quality · Revenue Quality
How can Backona help with high intent page monetization?
High Intent Page Monetization preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

New vs Returning Value Gap

Audience Comparison · Revenue Quality · Conversion Quality
How can Backona help with new vs returning value gap?
New vs Returning Value Gap preview
  • Google Search Console
  • Google Analytics 4

Search Console GA4 Organic Landing Page Review

Landing Page Quality · Organic Visibility · Search Intent
Which SEO pages get impressions but fail to convert?
Search Console GA4 Organic Landing Page Review preview
  • Google Search Console
  • Google Ads
  • Google Analytics 4

Organic Visibility vs Paid Pressure

Organic Visibility · Budget Shift · Search Intent
Are we paying too much where organic already wins?
Organic Visibility vs Paid Pressure preview
  • Google Ads
  • Google Analytics 4

Google Ads GA4 Budget Shift Recommendation

Budget Shift · Revenue Quality · Attribution Gap
How can Backona help with google ads ga4 budget shift recommendation?
Google Ads GA4 Budget Shift Recommendation preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Multi Source Growth Story

Data Blending · Budget Shift · Revenue Quality
How can Backona help with multi source growth story?
Multi Source Growth Story preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

Geo Expansion Opportunity Map

Geo Expansion · Organic Visibility · Budget Shift
How can Backona help with geo expansion opportunity map?
Geo Expansion Opportunity Map preview
  • Google Ads

Google Ads Conversion Quality Check

Conversion Quality · Budget Shift · Campaign Structure
How can Backona help with google ads conversion quality check?
Google Ads Conversion Quality Check preview
  • Google Search Console
  • Google Analytics 4

Content Refresh Priority

Landing Page Quality · Organic Visibility · Search Intent
How can Backona help with content refresh priority?
Content Refresh Priority preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Weekly Performance Brief

Data Blending · Budget Shift · Channel Mix
Give me the weekly picture across all channels.
Weekly Performance Brief preview
  • Facebook Ads
  • Google Analytics 4

Meta Ads Campaign Reality Check

Attribution Gap · Audience Comparison · Conversion Quality
How can Backona help with meta ads campaign reality check?
Meta Ads Campaign Reality Check preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Multi Channel Opportunity Map

Data Blending · Budget Shift · Channel Mix
How can Backona help with multi channel opportunity map?
Multi Channel Opportunity Map preview
  • Google Search Console
  • Google Ads
  • Google Analytics 4

Search Query to Landing Page Chain

Search Intent · Landing Page Quality · Data Blending
How can Backona help with search query to landing page chain?
Search Query to Landing Page Chain preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Audience Quality Across Paid Organic

Audience Comparison · Conversion Quality · Data Blending
How can Backona help with audience quality across paid organic?
Audience Quality Across Paid Organic preview
  • Google Ads
  • Google Analytics 4

Pricing Page Conversion Opportunity

Landing Page Quality · Conversion Quality · Revenue Quality
Which traffic source is best on the pricing page?
Pricing Page Conversion Opportunity preview
  • Facebook Ads
  • Google Analytics 4

Meta GA4 Awareness Conversion Bridge

Audience Comparison · Attribution Gap · Conversion Quality
How can Backona help with meta ga4 awareness conversion bridge?
Meta GA4 Awareness Conversion Bridge preview
  • Google Ads
  • Google Analytics 4

Google Ads GA4 Channel Mix Conversion Quality

Channel Mix · Conversion Quality · Attribution Gap
How can Backona help with google ads ga4 channel mix conversion quality?
Google Ads GA4 Channel Mix Conversion Quality preview
  • Facebook Ads
  • Google Analytics 4

Meta Ads GA4 Post-Click Quality

Attribution Gap · Conversion Quality · Audience Comparison
How can Backona help with meta ads ga4 post-click quality?
Meta Ads GA4 Post-Click Quality preview
  • Google Ads
  • Google Analytics 4

Landing Page Quality by Source

Landing Page Quality · Conversion Quality · Channel Mix
How can Backona help with landing page quality by source?
Landing Page Quality by Source preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Traffic Spike Investigation

Traffic Spike · Data Blending · Budget Shift
How can Backona help with traffic spike investigation?
Traffic Spike Investigation preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

Conversion Lag by Source

Attribution Gap · Conversion Quality · Revenue Quality
How can Backona help with conversion lag by source?
Conversion Lag by Source preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console
  • Facebook Ads

Blended Weekly Client Update

Data Blending · Budget Shift · Channel Mix
How can Backona help with blended weekly client update?
Blended Weekly Client Update preview
  • Google Analytics 4
  • Google Ads

Retention Remarketing Growth

Retargeting Lift · Audience Comparison · Revenue Quality
How can Backona help with retention remarketing growth?
Retention Remarketing Growth preview
  • Google Analytics 4
  • Google Ads
  • Google Search Console

Simple Multi Connector Example

Data Blending · Channel Mix · Campaign Structure
How can Backona help with simple multi connector example?
Simple Multi Connector Example preview
  • Google Ads
  • Google Search Console
  • Google Analytics 4

Paid Search Organic Cannibalization Check

Data Blending · Search Intent · Attribution Gap
Are paid search clicks stealing organic traffic?
Paid Search Organic Cannibalization Check preview
  • Google Ads
  • Google Analytics 4

Google Ads Spend vs GA4 ROAS

Data Blending · Attribution Gap · Revenue Quality
Show me which campaigns are actually paying back spend.
Google Ads Spend vs GA4 ROAS preview
  • Google Search Console
  • Google Ads

Search Console Google Ads Query Overlap

Search Intent · Channel Mix · Data Blending
How can Backona help with search console google ads query overlap?
Search Console Google Ads Query Overlap preview

Pricing plans for teams of all sizes

Choose an affordable plan that offers the best set of features for your AI-driven marketing analysis.

Nano

Perfect for quick, straightforward analysis of your marketing data on a regular basis
Contact Us
  • Message Limit: 200/month
  • AI Powered Data Analysis
  • Downloadable Charts: Bar, Line, Pie
  • 1 User Seat Per Subscription
  • Standard Email Support

Quantum

Crafted for teams of analysts who need extensive data insights with extraordinary support
Contact Us
  • Message Limit: 3000/month
  • AI Powered Data Analysis
  • Downloadable Charts: Bar, Line, Pie
  • 10 User Seats Per Subscription
  • Dedicated Support Channel

Enterprise

Designed for large organizations requiring comprehensive, scalable analytics solutions
Contact Us
  • Message Limit: Unlimited
  • AI Powered Data Analysis
  • Downloadable Charts: Bar, Line, Pie
  • Multiple Seats Discount for Larger Organizations
  • Dedicated Support Channel

Loved by marketing teams

See how teams use Backona AI to turn their marketing data into clear, actionable answers - in their own words.

Trustpilot reviews

Excellent tool for marketing managers...

Excellent tool for marketing managers and perhaps board level executives who want to interrogate their analytics and website performance without having any GA4 training. Let's face it GA4 is not easy to use, but Backona makes it easy.

Steve Tipson

Marketing consultant

5 months ago

Trustpilot reviews

Go for Backona!

I joined Backona as a SEO specialist for my PG project while pursuing my Masters at Coventry Uni. Wonderful experience. I have not seen anyone so friendly and kind like David. I never felt like I am talking to an employer while discussing SEO suggestions with David. Ann has been really helpful and she has a strong product knowledge. At Backona, you not only get an ai-based data solution but also kind-hearted, dedicated humans who really want your business to grow!

Arihara

SEO specialist

8 months ago

Trustpilot reviews

David gave a fantastic and informative presentation

David gave a fantastic and informative presentation about starting up a Digital Consultancy to our Staffordshire Business School MSc Digital Marketing students.

Paul D

Lecturer

2 years ago

Trustpilot reviews

Demo of Backona

I had the opportunity to see a demo of the product designed by Backona in action, and I was thoroughly impressed by its capabilities in the data analytics space. The product is powerful and addresses a significant need in the industry for managing marketing efforts effectively. Its robust analytics and intuitive interface make it a game-changer for marketers looking to leverage data for strategic decisions. I’m excited to see how the company evolves and the impact this product will have on the market.

Saroj

Marketing professional

2 years ago

Trustpilot reviews

Great expertise and professionalism!

Backona and in particular, David, offer a professional and focused service.

They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.

GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.

The back-up and support offered to our whole team is excellent.

Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.

PB

Marketing team

2 years ago

Trustpilot reviews

Fabulous and professional service

Fabulous and professional service. I would definitely recommend Backona and Dawid to anybody wanting to get a detailed Google Analytics report with an explanation and advice on how to use the report to develop your business and gain more customers. Thanks!!!

Monika

Business user

2 years ago

Trustpilot reviews

I've been using Backona for a while now…

I've been using Backona for a while now and I'm really happy with their service! Moreover, the customer support team is amazing - they are always available to help and answer any questions I have.

Damian Banas

Business user

3 years ago

Trustpilot reviews

Backona: a strategic partner with a human-first approach to problem solving

David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.

David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.

It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.

Thank you, David! And, best wishes to team Backona!

Pulkit Mukesh Sharma

Consultant

2 months ago

Trustpilot reviews

It's a great product

It’s a great product, with a lot of potential. Can’t wait for more functionalities!

Allena Ikeka

Business owner

7 months ago

Trustpilot reviews

Great tool for a small team

As a startup founder, I struggled with too many dashboards and not enough clarity. Backona helped simplify everything. I can ask plain-language questions about our Google Analytics or Ads data and get instant, accurate answers, often with charts.

It saves time and makes data accessible even for non-technical teammates. I’d like to see more integrations (Twitter), but overall, it’s a valuable tool for data-driven decision-making.

Aliaksandr Babko

Founder

10 months ago

Trustpilot reviews

Backona have been very efficient and helpful

Backona have been very efficient and helpful in anylysing and problem solving for income generation (charity). David Patrykowski has been exceptional with his support and delivery. If you have a data issue, Backona is the company to help you.

Jade

Charity manager

2 years ago

Trustpilot reviews

Backona excels in crafting insightful...

Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!

Jaroslaw Milewski

Analyst

2 years ago

Trustpilot reviews

Great cooperation

I am impressed by how Backona's team understands the challenges faced by people dealing with analytics. Cooperation with Piotr was very efficient, and I received clear and comprehensive answers to all my questions. I definitely recommend their solutions.

Marta Piotrowiak

Analytics user

2 years ago

Trustpilot reviews

Great experience

Great experience, great insight, great advice and great service. Thank you.

Mark Piorkowski

Business user

2 years ago

Trustpilot reviews

Backona Analytics software is a God send.

I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.

Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.

Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.

Michal Thomas

Marketing manager

3 years ago

Trustpilot reviews

Start-up essentials guidance

I'm a start-up business/ solopreneur and found myself in the very fortunate position to have an impromptu sit down with David. I'm juggling a lot - most of it unknown territory to me but David's input and advice was incredibly valuable. I'm excited to try out Backona ai as soon as I have the essentials in place.

Iram Qureshi

Solopreneur

4 months ago

Trustpilot reviews

The company actually looks great.

The company actually looks great.

Manav Trivedi

Business owner

7 months ago

Trustpilot reviews

Backona AI has been one of the best investments this quarter!

Backona AI has been one of the best investments this quarter! Setting up my service was incredibly quick, thanks to the super-fast support from the team.

A big shout-out to David—his quick tip made all the difference. Now, I can effortlessly check all my different Google Analytics and Google Search Console accounts from a single email. This solution has streamlined my workflow and saved me valuable time.

Highly recommended for anyone looking to optimize their process!

germanky

Business owner

1 year ago

Trustpilot reviews

A great solution for Product Designers

I am a Product Designer and I had the opportunity to use Backona, a tool that supports the tedious process of website analytics. The product allows you to connect GA4 to AI and converse with data. It sounds futuristic, but it really works. For me, it completely changes the paradigm of the quantitative data analysis process, making it more natural and effective. I no longer have to dig through reports; I simply ask questions and draw conclusions. It’s a great tool.

Greq Pe

Product designer

2 years ago

Trustpilot reviews

Great company

Great company, are helping us to transform our marketing and social media. Would 100% recommend

Taylor Grice

Marketing manager

2 years ago

Trustpilot reviews

Marketing overview for an architectural practice

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.

I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!

Halat Roman

Director

2 years ago

Trustpilot reviews

Highly recommend!

Impressive analytical knowledge and exceptional customer support received from both Piotr and David

Natalia Wilson

Business user

3 years ago

Trustpilot reviews

Commitment to customer satisfaction!

I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.

Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.

Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.

Marcin Rabiej

Marketing professional

3 years ago