AI marketing analytics platform for turning data into insights
Get clear insights from Google Analytics, Search Console, Google Ads, and more through chat.
Trusted by high-performing teams worldwide
Connect your core marketing stack
Bring analytics, search, advertising, and website intelligence into one AI workflow without switching between disconnected tools.
How Backona AI works
Connect your sources, ask a question, and turn the answer into useful visual outputs in a simple three-step workflow.
Step 1
Connect data sources
Bring analytics, search, ads, and website intelligence into one place.
Step 2
Ask your question
Use natural language to explore metrics, trends, and campaign performance.
Step 3
Generate reports
Create visual outputs, bar charts, line charts, and custom tables quickly.
Analyzing your question...
- Easy Marketing Tools Integration
- Connect your marketing tools with one click, allowing seamless data access.
- Maximise ROI with Data
- Maximize ROI by optimising strategies through data-driven insights, enabling better strategic decisions quickly.
- Effortless Custom Reporting
- Save time by requesting custom diagrams and reports, providing precise insights and clear visualizations for efficient decision-making.
- Improved Accessibility
- Non-technical team members can easily access and understand complex data, helping them become more comfortable working with data.
- Jargon-Free Chat
- Use familiar words and jargon-free chat communication, making it easy to understand without needing to learn every single metric.
- Trend Identification and Prediction
- AI can spot patterns and trends that humans might miss and use historical data to forecast future trends, aiding in proactive decision-making.
Try Backona AI!
Unlock your marketing insights and make your team more data-driven
Real-world use cases
Explore how teams use Backona AI across Google Ads, GA4, Search Console, and Meta - then open any example in full.
Campaign Structure Hygiene Check
Campaign Structure · Attribution Gap · Conversion Quality
How can Backona help with campaign structure hygiene check?
Conversion Lag by Source
Attribution Gap · Conversion Quality · Revenue Quality
How can Backona help with conversion lag by source?
Search Query to Landing Page Chain
Search Intent · Landing Page Quality · Data Blending
How can Backona help with search query to landing page chain?
Google Ads Conversion Quality Check
Conversion Quality · Budget Shift · Campaign Structure
How can Backona help with google ads conversion quality check?
Paid Search Organic Cannibalization Check
Data Blending · Search Intent · Attribution Gap
Are paid search clicks stealing organic traffic?
Advanced Deep Dive Follow Ups
Data Blending · Attribution Gap · Revenue Quality
How can Backona help with advanced deep dive follow ups?
Traffic Spike Investigation
Traffic Spike · Data Blending · Budget Shift
How can Backona help with traffic spike investigation?
Google Ads GA4 Channel Mix Conversion Quality
Channel Mix · Conversion Quality · Attribution Gap
How can Backona help with google ads ga4 channel mix conversion quality?
Landing Page Quality by Source
Landing Page Quality · Conversion Quality · Channel Mix
How can Backona help with landing page quality by source?
Blended Weekly Client Update
Data Blending · Budget Shift · Channel Mix
How can Backona help with blended weekly client update?
Meta Ads Campaign Reality Check
Attribution Gap · Audience Comparison · Conversion Quality
How can Backona help with meta ads campaign reality check?
Google Ads GA4 Organic Revenue Contribution
Data Blending · Revenue Quality · Organic Visibility
How can Backona help with google ads ga4 organic revenue contribution?
Geo Expansion Opportunity Map
Geo Expansion · Organic Visibility · Budget Shift
How can Backona help with geo expansion opportunity map?
Device Funnel Performance Gap
Conversion Quality · Landing Page Quality · Data Blending
How can Backona help with device funnel performance gap?
ROAS vs Engagement Quality
Revenue Quality · Conversion Quality · Attribution Gap
Which campaign has the best ROAS but weak engagement?
Weekly Performance Brief
Data Blending · Budget Shift · Channel Mix
Give me the weekly picture across all channels.
Attribution Aware Budget Decision
Attribution Gap · Budget Shift · Revenue Quality
How can Backona help with attribution aware budget decision?
GA4 Google Ads Funnel View
Conversion Quality · Data Blending · Budget Shift
How can Backona help with ga4 google ads funnel view?
Audience Quality Across Paid Organic
Audience Comparison · Conversion Quality · Data Blending
How can Backona help with audience quality across paid organic?
Simple Multi Connector Example
Data Blending · Channel Mix · Campaign Structure
How can Backona help with simple multi connector example?
Google Ads GA4 Campaign Landing Page Match
Landing Page Quality · Search Intent · Channel Mix
How can Backona help with google ads ga4 campaign landing page match?
Search Demand vs Site Performance
Search Intent · Landing Page Quality · Data Blending
Which topics have demand but weak site performance?
Weekday Weekend Demand Shift
Traffic Spike · Data Blending · Budget Shift
How can Backona help with weekday weekend demand shift?
GA4 Google Ads Attribution Gap
Data Blending · Attribution Gap · Budget Shift
How can Backona help with ga4 google ads attribution gap?
Retention Remarketing Growth
Retargeting Lift · Audience Comparison · Revenue Quality
How can Backona help with retention remarketing growth?
Content Refresh Priority
Landing Page Quality · Organic Visibility · Search Intent
How can Backona help with content refresh priority?
Remarketing Re-engagement Lift
Retargeting Lift · Attribution Gap · Audience Comparison
How can Backona help with remarketing re-engagement lift?
Meta GA4 Awareness Conversion Bridge
Audience Comparison · Attribution Gap · Conversion Quality
How can Backona help with meta ga4 awareness conversion bridge?
Multi Channel Opportunity Map
Data Blending · Budget Shift · Channel Mix
How can Backona help with multi channel opportunity map?
Meta Ads GA4 Post-Click Quality
Attribution Gap · Conversion Quality · Audience Comparison
How can Backona help with meta ads ga4 post-click quality?
Pricing Page Conversion Opportunity
Landing Page Quality · Conversion Quality · Revenue Quality
Which traffic source is best on the pricing page?
Multi Source Growth Story
Data Blending · Budget Shift · Revenue Quality
How can Backona help with multi source growth story?
Search Console GA4 Organic Landing Page Review
Landing Page Quality · Organic Visibility · Search Intent
Which SEO pages get impressions but fail to convert?
New vs Returning Value Gap
Audience Comparison · Revenue Quality · Conversion Quality
How can Backona help with new vs returning value gap?
Google Ads Spend vs GA4 ROAS
Data Blending · Attribution Gap · Revenue Quality
Show me which campaigns are actually paying back spend.
Google Ads GA4 Budget Shift Recommendation
Budget Shift · Revenue Quality · Attribution Gap
How can Backona help with google ads ga4 budget shift recommendation?
Search Console Google Ads Query Overlap
Search Intent · Channel Mix · Data Blending
How can Backona help with search console google ads query overlap?
High Intent Page Monetization
Search Intent · Landing Page Quality · Revenue Quality
How can Backona help with high intent page monetization?
Brand Defense Check
Search Intent · Attribution Gap · Campaign Structure
How can Backona help with brand defense check?
Organic Visibility vs Paid Pressure
Organic Visibility · Budget Shift · Search Intent
Are we paying too much where organic already wins?
Pricing plans for teams of all sizes
Choose an affordable plan that offers the best set of features for your AI-driven marketing analysis.
Nano
Perfect for quick, straightforward analysis of your marketing data on a regular basis
£ 12.08+vat / month
£ 145 billed annually
- Message Limit: 200/month
- AI Powered Data Analysis
- Downloadable Charts: Bar, Line, Pie
- 1 User Seat Per Subscription
- Standard Email Support
Quantum
Crafted for teams of analysts who need extensive data insights with extraordinary support
£ 120.83+vat / month
£ 1450 billed annually
- Message Limit: 3000/month
- AI Powered Data Analysis
- Downloadable Charts: Bar, Line, Pie
- 10 User Seats Per Subscription
- Dedicated Support Channel
Enterprise
Designed for large organizations requiring comprehensive, scalable analytics solutions
- Message Limit: Unlimited
- AI Powered Data Analysis
- Downloadable Charts: Bar, Line, Pie
- Multiple Seats Discount for Larger Organizations
- Dedicated Support Channel
Loved by marketing teams
See how teams use Backona AI to turn their marketing data into clear, actionable answers - in their own words.
Brilliant time-saver for reporting
What do you like best about Backona AI?
The ability to quickly grab insights and create visual comparisons has been a game-changer. It's made reporting to my manager so much simpler... I can find what I need in seconds and take screengrabs without faffing about in complex dashboards. Three months in and it's become essential to my workflow. Onboarding was pretty smooth as well!
What do you dislike about Backona AI?
Honestly, not much to complain about so far. It does what it promises. Perhaps more data source integrations would be nice in future, but for Google Analytics and Search Console, it’s spot on.
Michal Thomas C.
Digital Marketing Manager
1 year ago
No hassle of looking through GA4!
What do you like best about Backona AI?
Backona AI has quickly become one of my favourite tools for campaign reporting and insights.
What I love most:
- It pulls the exact data I need instantly – no more drowning in spreadsheets.
- It generates clear, tailored charts and breakdowns that actually answer my questions.
- It even goes a step further by giving predictions based on patterns, something you just won’t find in Google Ads dashboards.
The result? Less time wasted, less frustration, and more insights that genuinely help improve campaigns.
On the practical side, it’s also incredibly easy to use – just like talking with a friend. The implementation only took a few clicks, with the system walking me through everything. I use it about once a week, and every time it saves me hours of digging around in reports.
A big shoutout to their customer support too – very friendly and fast whenever I had a question.
Overall, Backona AI has been a game-changer for simplifying how I analyse and act on campaign data. Highly recommended!
What do you dislike about Backona AI?
Missing Meta connector but I am sure this will be added with time.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
1 year ago
Reliable, Insightful, and Professional Data Analysis
What do you like best about Backona AI?
I’ve been extremely impressed with Backona’s data analysis service. The team is professional, responsive, and delivers insightful, actionable results every time. Their attention to detail and clarity in presenting complex data made it easy for us to make informed decisions. Highly recommend for anyone seeking reliable, expert data analysis.
What do you dislike about Backona AI?
We initially felt the amount of data was overwhelming, but the team’s clear explanations made everything manageable and actionable.
Mariusz N.
Director
1 year ago
Simple tool for complicated analysis
What do you like best about Backona AI?
That I can easily analyze my website data using chat interface. No deep expertise needed in understanding technicalities.
What do you dislike about Backona AI?
It is payed solution. Meta analytics connector is missing.
Michał M.
Product owner
6 months ago
A brilliant tool for Marketing managers
What do you like best about Backona AI?
Very easy to connect and start using the tool - very low cost compared with the value you get
What do you dislike about Backona AI?
Nothing as yet - looking forward to the new connections
Steve T.
Director
1 year ago
A fantastic new tool that is absolutely worth testing!
What do you like best about Backona AI?
This is a low cost and low risk investment that can make an immediate impact in providing answers to complex questions that are hidden within your data
What do you dislike about Backona AI?
I’d like to see Backona AI chat back to you if it’s not found a relevant result immediately, and hopefully re-phrasing a question a few times and asking for more specific information may actually find the answer you’re after!
Tom M.
Digital Director
1 year ago
Brilliant time-saver for reporting
What do you like best about Backona AI?
The ability to quickly grab insights and create visual comparisons has been a game-changer. It's made reporting to my manager so much simpler... I can find what I need in seconds and take screengrabs without faffing about in complex dashboards. Three months in and it's become essential to my workflow. Onboarding was pretty smooth as well!
What do you dislike about Backona AI?
Honestly, not much to complain about so far. It does what it promises. Perhaps more data source integrations would be nice in future, but for Google Analytics and Search Console, it’s spot on.
Michal Thomas C.
Digital Marketing Manager
1 year ago
No hassle of looking through GA4!
What do you like best about Backona AI?
Backona AI has quickly become one of my favourite tools for campaign reporting and insights.
What I love most:
- It pulls the exact data I need instantly – no more drowning in spreadsheets.
- It generates clear, tailored charts and breakdowns that actually answer my questions.
- It even goes a step further by giving predictions based on patterns, something you just won’t find in Google Ads dashboards.
The result? Less time wasted, less frustration, and more insights that genuinely help improve campaigns.
On the practical side, it’s also incredibly easy to use – just like talking with a friend. The implementation only took a few clicks, with the system walking me through everything. I use it about once a week, and every time it saves me hours of digging around in reports.
A big shoutout to their customer support too – very friendly and fast whenever I had a question.
Overall, Backona AI has been a game-changer for simplifying how I analyse and act on campaign data. Highly recommended!
What do you dislike about Backona AI?
Missing Meta connector but I am sure this will be added with time.
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
1 year ago
Reliable, Insightful, and Professional Data Analysis
What do you like best about Backona AI?
I’ve been extremely impressed with Backona’s data analysis service. The team is professional, responsive, and delivers insightful, actionable results every time. Their attention to detail and clarity in presenting complex data made it easy for us to make informed decisions. Highly recommend for anyone seeking reliable, expert data analysis.
What do you dislike about Backona AI?
We initially felt the amount of data was overwhelming, but the team’s clear explanations made everything manageable and actionable.
Mariusz N.
Director
1 year ago
Simple tool for complicated analysis
What do you like best about Backona AI?
That I can easily analyze my website data using chat interface. No deep expertise needed in understanding technicalities.
What do you dislike about Backona AI?
It is payed solution. Meta analytics connector is missing.
Michał M.
Product owner
6 months ago
A brilliant tool for Marketing managers
What do you like best about Backona AI?
Very easy to connect and start using the tool - very low cost compared with the value you get
What do you dislike about Backona AI?
Nothing as yet - looking forward to the new connections
Steve T.
Director
1 year ago
A fantastic new tool that is absolutely worth testing!
What do you like best about Backona AI?
This is a low cost and low risk investment that can make an immediate impact in providing answers to complex questions that are hidden within your data
What do you dislike about Backona AI?
I’d like to see Backona AI chat back to you if it’s not found a relevant result immediately, and hopefully re-phrasing a question a few times and asking for more specific information may actually find the answer you’re after!
Tom M.
Digital Director
1 year ago