Consultations & Audits

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months …More

David had delivered a workshop on digital marketing and data. It was evident that his approach was built very much on "first principles". I approached David for a consultation as I was facing issues with lead generation.

David not only helped me identify the key blockers that I was facing, but also helped me plan how I could systematically clear them.

It was incredible to see him at work: clear thinking, practical application, and a "human-first" approach to problem solving.

Thank you, David! And, best wishes to team Backona!

Backona excels in crafting insightful analytical reports for our business. Their reports are thorough, providing deep insights into our data trends and performance metrics. The visualizations are clear and impactful, making it easy for our team to grasp complex information quickly. Backona's attention to detail and accuracy in data analysis have significantly enhanced our decision-making process. Their proactive approach and commitment to delivering actionable insights have made them a valuable partner in driving our business growth. Highly recommended for anyone seeking top-notch analytical reporting services!

Backona and in particular, David, offer a professional and focused service.

They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.

GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.

The back-up and support offered to our whole team is excellent.

Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.

Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months or years, to achieve the position on the market that we aspire to.

I appreciated his views and comments from a marketing expert perspective. He certainly knows what he is talking about!

Great experience, great insight, great advice and great service. Thank you.

I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.

Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.

Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.

I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.

Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.

Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.