Tool adoption
Teams know the software, but not the workflow
Many people can open GA4 or GTM, but fewer can translate what they see into reporting, tracking, and business decisions.
Training & Workshops
Practical sessions for teams that need to use GA4, GTM, reporting, attribution, and AI tools with confidence.
We help agencies, ecommerce businesses, and B2B teams build skills, improve reporting, and make better decisions from the data they already have.
Select the marketing team type you want to train
Jump straight to the group that matches your team: agencies, ecommerce businesses, or B2B service teams.
Common problem
Teams are asked to use advanced tech, but they are rarely trained properly
That usually leads to incomplete reporting, slow adoption, weak tracking confidence, and teams that rely too much on one person to understand the stack.
Reporting
Reports are built, but the story is unclear
Without training, dashboards often fill up with numbers that do not explain what is working, what is not, and what should change.
Tracking
Implementation gaps become team knowledge gaps
If only one person understands the data stack, the whole setup becomes fragile when that person is unavailable.
Decision-making
Data exists, but it is not being used well
Training helps teams move from reading data to actually using it for optimisation, planning, and performance review.
Training offer for marketing & advertising agencies
Agency teams that need stronger reporting and clearer decisions
These courses are designed for marketing and advertising agencies. They help teams build stronger reporting habits, spot tracking issues, and explain performance with confidence.
GA4 & Client Reporting Training for Agencies
Learn how to confidently manage analytics and reporting for your clients.
What you will cover
- Navigate and use GA4 effectively
- Build reporting dashboards
- Analyse campaign performance
- Create actionable client reports
Online or on site
£1,250online
On site from £1,650 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Advanced Tracking & GTM Training
Learn how to implement and manage modern tracking systems.
What you will cover
- Use Google Tag Manager
- Configure events and triggers
- Set up conversion tracking
- Implement Meta CAPI
Online or on site
£1,450online
On site from £1,850 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
AI-Powered Marketing Analysis Training
Learn how to analyse marketing data faster using AI workflows.
What you will cover
- Analyse campaign performance faster
- Detect anomalies and trends
- Generate insights using AI
- Build AI-assisted reporting workflows
Online or on site
£1,250online
On site from £1,650 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Training offer for ecommerce businesses
Ecommerce teams that need clearer measurement and better store decisions
These courses are designed for ecommerce businesses. They help teams measure journeys, spot tracking issues, and improve store performance with better data.
Ecommerce Analytics & GA4 Training
Learn how to properly measure ecommerce performance.
What you will cover
- Use GA4 for ecommerce reporting
- Track customer journeys
- Analyse product performance
- Understand attribution in ecommerce
Online or on site
£1,250online
On site from £1,650 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Ecommerce Tracking & GTM Training
Learn how to manage ecommerce tracking systems internally.
What you will cover
- Use GTM for ecommerce tracking
- Configure ecommerce events
- Manage cookie consent behaviour
- Validate tracking accuracy
Online or on site
£1,450online
On site from £1,850 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Server-Side Tracking & Data Collection Training
Learn how modern data collection works in privacy-focused environments.
What you will cover
- Understand server-side tracking
- Improve data quality
- Reduce tracking loss
- Configure consent-aware tracking
Online or on site
£1,750online
On site from £2,250 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Training offer for B2B service teams
B2B teams that need clearer lead attribution and revenue reporting
These courses are designed for B2B service teams. They help connect marketing, CRM, and revenue data into one practical workflow.
B2B Lead Attribution & Funnel Analytics Training
Learn how to track and measure your B2B marketing funnel.
What you will cover
- Track lead sources correctly
- Measure funnel performance
- Build management dashboards
- Connect analytics with business outcomes
Online or on site
£1,250online
On site from £1,650 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Account-Based Marketing Analytics Training
Learn how to use analytics for smarter account-based marketing.
What you will cover
- Track target account engagement
- Analyse account journeys
- Measure ABM performance
- Build ABM reporting dashboards
Online or on site
£1,350online
On site from £1,750 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
CRM & Marketing Data Training
Learn how to connect marketing analytics with CRM systems.
What you will cover
- Understand CRM data flows
- Align analytics with sales pipelines
- Track marketing-qualified leads
- Improve marketing and sales alignment
Online or on site
£1,350online
On site from £1,750 plus travel costs depending on location.
Book this courseDelivered live online or on site for your team
Delivery overview
Online or face to face, matched to the kind of team you have
Training can be delivered live online or on site. We tailor the session to agencies, ecommerce businesses, and B2B service teams so the examples, pace, and outcomes match how they actually work.
Bring confidence back to your team
Book a practical training session for your agency, ecommerce team, or B2B growth team. We will tailor the session around the tools you already use and the outcomes you need.