Search Demand vs Site Performance
Find queries with strong interest but weak on-site experience so SEO and CRO can align on the same pages.
Search Console and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I used Search Console impressions and CTR, plus GA4 engagement and conversion rate. That shows which topics are worth fixing first for the business.
| Topic | Impressions | CTR | Engaged sessions | CVR | Priority |
|---|---|---|---|---|---|
| Cast iron radiator buying guide | 18,420 | 2.4% | 9,120 | 4.8% | High |
| Column radiator comparison | 14,960 | 1.7% | 6,840 | 3.1% | High |
| Radiator valve sizing guide | 11,280 | 2.8% | 5,220 | 5.2% | Medium |
| Bathroom radiator landing page | 9,410 | 3.5% | 4,960 | 6.1% | Low |
| Towel rail buying guide | 8,760 | 2.1% | 3,900 | 2.4% | High |
The table already shows the priority gap: pages with demand but low conversion quality are the fastest business wins. That means the next step is not more traffic, it is better page intent and a stronger call to action.
The strongest upside sits in the radiator buying guide and the column radiator comparison page because the search demand is already there. If those pages convert better, the business gets more value from the same visibility.
I used Search Console demand matched against GA4 engagement and conversion quality. That is enough to pick the pages most likely to move the needle first.