Search Demand vs Site Performance
Find queries with strong interest but weak on-site experience so SEO and CRO can align on the same pages.
Search Console and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I used Search Console impressions and CTR, plus GA4 engagement and conversion rate. That shows which topics are worth fixing first for the business.
| Topic | Impressions | CTR | Engaged sessions | CVR | Priority |
|---|---|---|---|---|---|
| Cast iron radiator buying guide | 18,420 | 2.4% | 9,120 | 4.8% | High |
| Column radiator comparison | 14,960 | 1.7% | 6,840 | 3.1% | High |
| Radiator valve sizing guide | 11,280 | 2.8% | 5,220 | 5.2% | Medium |
| Bathroom radiator landing page | 9,410 | 3.5% | 4,960 | 6.1% | Low |
| Towel rail buying guide | 8,760 | 2.1% | 3,900 | 2.4% | High |
The table already shows the priority gap: pages with demand but low conversion quality are the fastest business wins. That means the next step is not more traffic, it is better page intent and a stronger call to action.
The 'Radiator Buying Guide' and 'Column Radiator Comparison' pages represent massive untapped equity. They command high search visibility but fail to monetize. To fix this, implement a dynamic sticky sidebar featuring your top-selling products and embed an interactive 'Size Calculator' to transition users from research mode into buying mode.