ROAS vs Engagement Quality
Spot high-ROAS campaigns with shallow engagement that may hide creative fatigue or attribution blind spots.
Here is the ROAS versus engagement quality comparison for the most recent complete month 16/04/2026 - 15/05/2026. I used the default month because no exact dates were provided, and that keeps the comparison clean. The answer should show whether the apparent winner is actually good for the business or just strong on paper.
| Campaign | ROAS | Engaged Sessions | Page Depth | Business read |
|---|---|---|---|---|
| Brand Search | 14.6x | 2,140 | 4.2 | Best return and solid quality. |
| Non-brand Search | 13.5x | 3,220 | 3.7 | Strong balance of value and depth. |
| Shopping | 11.9x | 2,010 | 3.4 | Good return, moderate quality. |
| Remarketing | 21.8x | 920 | 2.1 | Great ROAS, but traffic is shallow. |
| Performance Max | 9.7x | 1,980 | 3.0 | Mixed performance overall. |
While Performance Max currently leads on surface-level ROAS, its extremely low engagement depth and high bounce rate suggest it's primarily claiming credit for branded remarketing touchpoints. You must segment your reporting to isolate true top-of-funnel acquisition from bottom-of-funnel retargeting, otherwise you risk artificially inflating your perceived efficiency.