ROAS vs Engagement Quality
Spot high-ROAS campaigns with shallow engagement that may hide creative fatigue or attribution blind spots.
Which campaign has the best ROAS but weak engagement?
Here is the ROAS versus engagement quality comparison for the most recent complete month 16/04/2026 - 15/05/2026. I used the default month because no exact dates were provided, and that keeps the comparison clean. The answer should show whether the apparent winner is actually good for the business or just strong on paper.
| Campaign | ROAS | Engaged Sessions | Page Depth | Business read |
|---|---|---|---|---|
| Brand Search | 14.6x | 2,140 | 4.2 | Best return and solid quality. |
| Non-brand Search | 13.5x | 3,220 | 3.7 | Strong balance of value and depth. |
| Shopping | 11.9x | 2,010 | 3.4 | Good return, moderate quality. |
| Remarketing | 21.8x | 920 | 2.1 | Great ROAS, but traffic is shallow. |
| Performance Max | 9.7x | 1,980 | 3.0 | Mixed performance overall. |
Is the apparent winner actually good for the business?
The radar makes it easier to see the trade-off: one campaign can lead on ROAS while still looking shallow on engagement depth. That is a good reminder that short-term efficiency is not always the same as business quality.