Retention Remarketing Growth
Link retention trends with remarketing performance to grow repeat revenue without overpaying for loyal users.
| Campaign | Spend | Ret. users | Conv. | Read |
|---|---|---|---|---|
| Cart Recovery 14D | GBP 4,180 | 980 | 186 | Best growth loop |
| Remarketing Basket 30D | GBP 6,420 | 1,410 | 298 | Strong support |
| Broad Audience Reminder | GBP 3,760 | 520 | 74 | Too broad |
Search Console and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I used spend, returning users, conversions, and revenue. That shows whether remarketing is helping growth or just protecting it.
Yes, but only when it recovers demand that still has value. The business question is whether the campaign is adding revenue or just keeping old users in circulation.
Cart Recovery 14D looks healthiest because it brings back users with enough conversion value to justify the spend. That is a solid growth loop, not just a maintenance loop.
Broad Audience Reminder is more expensive because it keeps chasing colder users. That can still help, but it needs a better filter if it is going to stay profitable.
Keep the campaign that reactivates people with value, and narrow the one that spends too much to do the same job. I used spend, returning users, conversions, and revenue.