Retention Remarketing Growth
Link retention trends with remarketing performance to grow repeat revenue without overpaying for loyal users.
Here is the performance summary across Google Ads and GA4 for the latest completed month 16/04/2026 - 15/05/2026. By tracking spend against returning users and conversion rate, we can identify which campaigns generate profitable reactivation versus low-value re-engagement:
| Campaign | Spend | Ret. users | Conv. | Read |
|---|---|---|---|---|
| Cart Recovery 14D | GBP 4,180 | 980 | 186 | Best growth loop |
| Remarketing Basket 30D | GBP 6,420 | 1,410 | 298 | Strong support |
| Broad Audience Reminder | GBP 3,760 | 520 | 74 | Too broad |
Yes, but only when it recovers demand that still has value. The business question is whether the campaign is adding revenue or just keeping old users in circulation.
Cart Recovery 14D looks healthiest because it brings back users with enough conversion value to justify the spend. That is a solid growth loop, not just a maintenance loop.
Broad Audience Reminder is more expensive because it keeps chasing colder users. That can still help, but it needs a better filter if it is going to stay profitable.
Keep the campaign that reactivates people with value, and narrow the one that spends too much to do the same job. Focus your budget where returning customers have demonstrated intent.