Remarketing Re-engagement Lift
Quantify remarketing lift against baseline traffic and decide if audiences need a refresh or bid changes.
| Campaign | Spend | Returning users | Assist. conv. | Read |
|---|---|---|---|---|
| Remarketing Basket 30D | GBP 6,420 | 1,410 | 298 | Best recovery value |
| Cart Recovery 14D | GBP 4,180 | 980 | 186 | Good but smaller |
| Frequency Capped Retargeting | GBP 3,760 | 520 | 74 | Needs review |
Search Console and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I used spend, returning users, conversions, and revenue. That shows whether remarketing is helping growth or just protecting it.
Yes, but only when it recovers demand that still has value. The business question is whether the campaign is adding revenue or just keeping old users in circulation.
Remarketing Basket 30D is the strongest because it has the best repeat-user signal and the highest assisted value. That usually means the campaign is doing proper recovery work.
Frequency Capped Retargeting is weaker because it spends money without enough extra value. That can mean the audience is too small or the creative is wearing out.
Keep the campaign that recovers demand and reduce the one that is simply chasing the same users too often. I compared spend, returning users, assisted conversions, and revenue.