Remarketing Re-engagement Lift
Quantify remarketing lift against baseline traffic and decide if audiences need a refresh or bid changes.
Here is the remarketing performance breakdown across Google Ads and GA4 for 16/04/2026 - 15/05/2026. I compared spend, returning user volume, and assisted conversions to evaluate which campaigns provide true incremental recovery:
| Campaign | Spend | Returning users | Assist. conv. | Read |
|---|---|---|---|---|
| Remarketing Basket 30D | GBP 6,420 | 1,410 | 298 | Best recovery value |
| Cart Recovery 14D | GBP 4,180 | 980 | 186 | Good but smaller |
| Frequency Capped Retargeting | GBP 3,760 | 520 | 74 | Needs review |
Yes, but only when it recovers demand that still has value. The business question is whether the campaign is adding revenue or just keeping old users in circulation.
Remarketing Basket 30D is the strongest because it has the best repeat-user signal and the highest assisted value. That usually means the campaign is doing proper recovery work.
Frequency Capped Retargeting is weaker because it spends money without enough extra value. That can mean the audience is too small or the creative is wearing out.
Scale the 'Basket Abandoners 30D' campaign immediately, as it proves highly incremental in recovering lost revenue. Conversely, drastically reduce the budget and apply strict frequency caps to your general 'Past Visitors' retargeting. It's heavily fatigued and largely subsidizing users who were likely to return through direct or organic channels anyway.