Pricing Page Conversion Opportunity
See which sources feed the pricing page and which convert so you can prioritize high-intent traffic.
Search Console, Google Ads, and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I compared visits, engaged sessions, pricing-page starts, and quote requests. That shows which source creates real buying intent:
| Source | Visits | Eng. rate | Quote req. | Read |
|---|---|---|---|---|
| Paid Search | 8,240 | 72% | 418 | Best purchase intent |
| Organic Search | 10,520 | 65% | 306 | Strong and efficient |
| Direct | 5,180 | 61% | 142 | Moderate intent |
| Meta Ads | 6,430 | 43% | 88 | Needs tighter targeting |
Paid Search is the strongest source here because it brings the cleanest quote intent, so it deserves the budget before lower-intent sources. That is a business sign, not just a traffic sign.
Meta Ads is weaker because it creates visits but not enough pricing-page action. That usually means the audience needs tighter targeting or a better offer match.
Keep the source that drives quote requests, then test a sharper landing page for the source that is only delivering curiosity.