Pricing Page Conversion Opportunity
See which sources feed the pricing page and which convert so you can prioritize high-intent traffic.
| Source | Visits | Eng. rate | Quote req. | Read |
|---|---|---|---|---|
| Paid Search | 8,240 | 72% | 418 | Best purchase intent |
| Organic Search | 10,520 | 65% | 306 | Strong and efficient |
| Direct | 5,180 | 61% | 142 | Moderate intent |
| Meta Ads | 6,430 | 43% | 88 | Needs tighter targeting |
Search Console, Google Ads, and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I compared visits, engaged sessions, pricing-page starts, and quote requests. That shows which source creates real buying intent.
GA4 and Google Ads point to the cleanest buying intent. The strongest source is the one that produces quote requests after the visit, not the one with the most clicks.
Paid Search is the strongest source here because it brings the cleanest quote intent, so it deserves the budget before lower-intent sources. That is a business sign, not just a traffic sign.
Meta Ads is weaker because it creates visits but not enough pricing-page action. That usually means the audience needs tighter targeting or a better offer match.
Keep the source that drives quote requests, then test a sharper landing page for the source that is only delivering curiosity. I compared visits, engaged sessions, pricing-page starts, and quote requests.