Meta GA4 Awareness Conversion Bridge
Connect upper-funnel Meta metrics to GA4 conversions to prove or challenge awareness campaign impact.
| Campaign | Reach | Clicks | Returning users | Assisted conv. |
|---|---|---|---|---|
| Campaign Promo 25 Broad Test | 148,200 | 4,820 | 1,240 | 312 |
| Brand Video Warmup | 96,430 | 2,760 | 980 | 248 |
| Remarketing Basket 30D | 54,120 | 2,410 | 1,410 | 298 |
| Display Prospecting Broad UK | 182,510 | 3,100 | 760 | 86 |
Meta Ads and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I used reach, clicks, returning users, and assisted conversions. That shows which awareness spend is actually helping later.
Campaign Promo 25 Broad Test is the one to keep if you want more top-funnel reach that later converts. It is not the fastest direct-conversion row, but it is doing useful work for the business by creating later demand.
Display Prospecting Broad UK is the one to trim first because it brings reach without enough assisted value. That is a warning sign that the campaign is buying attention instead of moving users forward.
The useful Meta campaigns are the ones that help a later decision, not just the ones that win the cheapest click. I used reach, clicks, returning users, and assisted conversions.