Meta Ads Campaign Reality Check
Pressure-test Meta naming, budgets, and objectives against delivery and down-funnel results.
Which Meta campaign looks strong in-platform but weak after the click?
This is the campaign reality check for the most recent complete week 09/05/2026 - 15/05/2026. I used the default week because no exact period was given. That keeps the platform-to-site comparison clean. If the click looks good but the site behavior is weak, call it out plainly.
| Campaign | CTR | CPM | GA4 Engagement | Conversions |
|---|---|---|---|---|
| Retargeting | 4.2% | GBP 6.10 | 1,520 engaged sessions | 151 |
| Lookalike 1% | 1.8% | GBP 8.90 | 1,240 engaged sessions | 86 |
| Interest Stack | 1.5% | GBP 7.40 | 980 engaged sessions | 42 |
| Video Viewers | 2.1% | GBP 5.80 | 740 engaged sessions | 31 |
| Broad | 1.3% | GBP 6.70 | 1,060 engaged sessions | 58 |
Is the click good for the business?
Shift your Meta budget hierarchy to heavily favor middle-of-funnel Retargeting, as it consistently delivers post-click engagement and revenue. Treat Video Viewers and Broad campaigns strictly as awareness drivers: optimize their creatives for low-cost video views and link clicks, but do not evaluate them on direct ROAS.