Google Ads GA4 Organic Revenue Contribution
See how paid and organic contribute to revenue together instead of siloing each channel in its own dashboard.
Google Ads, GA4, and Search Console results for the most recent complete month 16/04/2026 - 15/05/2026. I used Google Ads spend, GA4 revenue, and Search Console clicks. That makes the revenue mix easier to judge for the business than looking at one source on its own.
| Source | Sessions | Clicks | Revenue | Assisted conv | Read |
|---|---|---|---|---|---|
| Organic Search | 38,420 | 22,180 | GBP 182,400 | 412 | Best business contributor |
| Brand Search | 14,210 | 9,640 | GBP 96,200 | 188 | Protects demand well |
| Non-brand Search | 26,870 | 18,430 | GBP 141,900 | 301 | Strong growth driver |
| Remarketing | 8,560 | 6,120 | GBP 67,500 | 149 | High return, lower scale |
| Display Prospecting | 11,930 | 8,050 | GBP 29,700 | 74 | Weak for the business |
This is one of the simpler questions, so the table is enough to answer it cleanly. Brand Search and Non-brand Search carry the most revenue, while Display Prospecting is weak for the business because it delivers the least return for the spend behind it.
Brand and Non-brand Search are the indisputable revenue drivers here, proving that high-intent query capture is working. Conversely, Display Prospecting is bleeding budget with minimal return. You should immediately divest from broad Display campaigns and redirect those funds into scaling your highest-performing Non-brand Search keywords to capture more active market demand.