Google Ads GA4 Budget Shift Recommendation
Use ROAS and funnel signals to suggest reallocating budget between campaigns with a clear, data-backed rationale.
Google Ads and GA4 results for the most recent complete week 09/05/2026 - 15/05/2026. I compared Google Ads spend, GA4 revenue, and conversion rate to rank the budget moves without guessing from clicks alone.
| Campaign | Spend | ROAS | CPA | Action |
|---|---|---|---|---|
| Campaign Promo 25 Broad Test | GBP 4,700 | 13.2x | GBP 18 | Increase |
| Brand Exact Core | GBP 6,900 | 15.1x | GBP 23 | Hold |
| Shopping Feed v3 | GBP 5,000 | 11.3x | GBP 29 | Hold |
| Remarketing Basket 30D | GBP 2,100 | 19.4x | GBP 12 | Increase |
| Display Prospecting Broad | GBP 3,600 | 5.8x | GBP 54 | Cut |
The fastest win is to move budget into the campaigns that already show better return and lower CPA. That keeps the account focused on the parts already paying back.
Campaign Promo 25 Broad Test and Remarketing Basket 30D should absorb the next spend increase because they already pay back faster than the rest.
Shift your budget into 'Campaign Promo 25' and 'Remarketing Basket 30D'—these campaigns are proving they can deliver high ROAS and quality engagement. Simultaneously, aggressively scale back 'Display Prospecting Broad', as its post-click metrics indicate it's failing to drive meaningful downstream revenue.