Geo Expansion Opportunity Map
Use geo performance in GA4 and ads to spot regions worth testing with budget or localized creative.
| Market | Impr. | Clicks | Eng. rate | RPS |
|---|---|---|---|---|
| Ireland | 18,240 | 1,860 | 76% | GBP 5.10 |
| Germany | 22,510 | 1,740 | 70% | GBP 4.40 |
| Netherlands | 13,960 | 910 | 61% | GBP 3.20 |
| France | 16,430 | 1,020 | 64% | GBP 3.70 |
GA4, Google Ads, and Search Console results for the most recent complete month 16/04/2026 - 15/05/2026. I compared impressions, clicks, engagement, and revenue per session to see which market is ready for more budget.
Ireland is the strongest expansion candidate because it combines the cleanest engagement with the highest revenue per session. That is the kind of market that can absorb more budget without hurting efficiency.
Netherlands is interesting but still weaker on revenue quality, so it needs a better offer or landing page before you scale it. That is safer than forcing more spend into a soft market.
Move a little budget into the best-fit market first, then keep testing the weaker one until its quality catches up.