GA4 Google Ads Funnel View
Visualize the funnel from Google Ads clicks through GA4 stages to find leaks after the ad click.
Where are users dropping off after the click?
This is the funnel view for the most recent complete month 16/04/2026 - 15/05/2026. I used the default month because no exact period was provided, and that keeps the funnel stages aligned. The read should point straight to the biggest leak.
| Stage | Google Ads Clicks | GA4 Users | Drop-off | Leak point |
|---|---|---|---|---|
| Ad click | 4,860 | 4,680 | 3.7% | Low friction |
| Landing page | 4,680 | 3,980 | 15.0% | Message match gap |
| Form start | 3,980 | 2,960 | 25.6% | Highest loss |
| Form submit | 2,960 | 2,380 | 19.6% | Final friction |
Which step is the biggest leak?
The most critical drop-off occurs between the landing page and the initial form interaction. This indicates a severe mismatch between ad messaging and landing page UX. Prioritize moving the primary CTA above the fold, reducing the number of required form fields, and ensuring page load speed is optimized for mobile users.