Conversion Lag by Source
Show how quickly each source produces conversions after the first touch so pacing expectations stay realistic.
Across our primary channels for 16/04/2026 - 15/05/2026, conversion lag ranges widely from 2.3 days on high-intent Paid Search up to 6.4 days on discovery-driven Meta Ads. Paid Search closes the majority of conversions within 48 hours, whereas Organic and Paid Social require a multi-day nurture window before paying back.
Paid Search is the fastest because the user intent is already hot, so the payback window is shorter. That is useful when the business needs quick proof rather than long consideration.
| Source | Avg lag | Conv. rate | Read |
|---|---|---|---|
| Paid Search | 2.3 days | 3.9% | Fastest payback |
| Direct | 3.8 days | 3.0% | Moderate speed |
| Organic Search | 5.6 days | 4.2% | Slower, stronger compounding |
| Meta Ads | 6.4 days | 1.7% | Slow and weaker |
Organic Search takes longer, but it can still be more efficient once demand matures. That makes it a slower build with a better long-term cost profile.
Use the fast source for near-term pressure and the slower source for compounding growth.