Campaign Structure Hygiene Check
Flag messy naming, duplicate themes, or bloated structures that make optimization and reporting harder than it should be.
Google Ads and GA4 results for the most recent complete month 16/04/2026 - 15/05/2026. I compared campaign names, spend, conversions, and revenue to see whether the structure helps or gets in the way.
Brand Exact Core and Remarketing Basket 30D are tidy because the naming tells you the intent and the performance is strong enough to justify them. That is the sort of structure that helps a manager move quickly.
| Campaign | Spend | Conv. | ROAS | Read |
|---|---|---|---|---|
| Brand Exact Core | GBP 6,410 | 1,140 | 5.7x | Clean and strong |
| Campaign Promo 25 Broad Test | GBP 4,520 | 460 | 2.6x | Test phase only |
| Remarketing Basket 30D | GBP 3,760 | 298 | 4.9x | Well structured |
| Display Prospecting Broad UK | GBP 5,180 | 86 | 1.4x | Too noisy |
Campaign Promo 25 Broad Test is fine for testing, but it should not stay in the same bucket forever. Once a test has a winner, the structure should move toward clarity and scale.
Cleaner naming is not cosmetic when the team has to make budget calls fast. I compared campaign names, spend, conversions, and revenue.