Audience Quality Across Paid Organic
Contrast audiences across paid and organic to tune acquisition versus retention with a blended read.
Which source is strongest?
GA4, Google Ads, and Search Console results for the most recent complete month 16/04/2026 - 15/05/2026. I compared source, sessions, engagement, and conversion rate so quality sits ahead of volume.
| Source | Sessions | Eng. rate | CVR | Revenue / session |
|---|---|---|---|---|
| Organic Search | 34,510 | 74% | 3.6% | GBP 4.30 |
| Paid Search | 21,880 | 71% | 3.1% | GBP 3.90 |
| Meta Ads | 16,340 | 58% | 1.8% | GBP 2.40 |
| Direct | 12,240 | 67% | 2.9% | GBP 3.70 |
Which source is best for quality?
Organic Search is the best quality source because it combines the highest engagement with the strongest revenue per session. Paid Search is next best because it stays close on quality while still scaling volume.
What should I do with Meta?
Meta is better treated as a volume source and needs tighter audience filtering if it is going to close the quality gap. That is the safer way to use it.