Which campaigns bring the highest-quality traffic, not just cheap clicks?
Here are your Google Ads campaign quality results for the most recent complete week 09/05/2026 - 15/05/2026. I used the most recent complete week by default so the quality check stays comparable. That is useful for the business because cheap clicks are only good when they also convert well.
| Campaign | Cost | CTR | Engaged Sessions | Conversions | CPA |
|---|---|---|---|---|---|
| Brand Search | £2,800 | 12.6% | 2,140 | 310 | £9.03 |
| Non-brand Search | £6,800 | 4.2% | 3,220 | 255 | £26.67 |
| Shopping | £4,900 | 5.1% | 2,010 | 174 | £28.16 |
| Remarketing | £1,600 | 8.3% | 920 | 144 | £11.11 |
| Performance Max | £5,300 | 3.6% | 1,980 | 167 | £31.74 |
| Display Prospecting | £2,400 | 1.4% | 540 | 39 | £61.54 |
Which campaigns look cheap but weak?
Brand Search and Remarketing are the cleanest wins because they combine stronger engagement with healthier conversion rates. Performance Max and Display need more scrutiny because they look active on the surface but are weaker for the business once you judge the downstream quality.