Which channels drove the best engaged traffic?
Here is a comparison of your traffic sources for the last week 09/05/2026 - 15/05/2026. I used the most recent complete week by default so the mix stays easy to read. That is useful for the business because it separates quality traffic from noisy traffic.
| Source | Sessions | Engaged Sessions | Conversions | Engagement Rate |
|---|---|---|---|---|
| Organic Search | 6,420 | 4,510 | 312 | 70.2% |
| Paid Search | 5,870 | 3,640 | 280 | 62.0% |
| Direct | 4,260 | 2,890 | 168 | 67.8% |
| 2,180 | 1,690 | 141 | 77.5% | |
| Social | 3,140 | 1,840 | 94 | 58.6% |
| Referral | 860 | 620 | 39 | 72.1% |
Can you compare those sources visually?
Organic search and email do the best job of turning attention into engaged sessions. Paid search brings more volume, but the mix shows quality is strongest when intent is already warm. That makes them the stronger business channels.
Which source brought the most conversions?
Organic Search and Paid Search generated the largest conversion share. Email is smaller, but it has the best engagement rate in the set. That is a good sign for the business because it points to efficient, high-intent traffic.