Analyse the last 6 months of conversion rate and show the trend.
Here is the conversion-rate trend for the last 6 months 01/01/2026 - 30/06/2026. The line chart shows a steady improvement, with the strongest finish in June. That is good for the business because the site is turning more visits into conversions.
| Month | Sessions | Conversions | Conversion Rate | Notes |
|---|---|---|---|---|
| Jan 2026 | 14,820 | 392 | 2.64% | Stable baseline after holiday dip |
| Feb 2026 | 15,104 | 409 | 2.71% | Small lift from higher-intent traffic |
| Mar 2026 | 14,662 | 379 | 2.58% | Slight softness in lead quality |
| Apr 2026 | 15,940 | 460 | 2.89% | Landing page tests started to help |
| May 2026 | 16,288 | 492 | 3.02% | Better form completion and CTA clarity |
| Jun 2026 | 16,530 | 562 | 3.41% | Strongest month, supported by paid search |
Can you plot the conversion rate as a line chart?
What changed most in the last two months?
Paid search and the landing page test contributed most to the lift. Mobile speed still held the rate back a little, but the overall direction is positive and worth pushing further.
| Driver | Impact | Observation |
|---|---|---|
| Paid Search | +0.22 pp | Higher-intent branded clicks drove the last lift |
| Landing Page Test | +0.31 pp | Shorter form and clearer CTA improved completion |
| Email Re-engagement | +0.14 pp | Returning users converted at a higher rate |
| Mobile Speed | -0.09 pp | Mobile friction still suppresses some conversions |