Free - 30 min
Free consultation
- High-level review of the current setup.
- Identify the biggest tracking or measurement issues.
- Recommend the next best audit or fix.
Consultations & Audits
Because data quality matters more than ever.
From pixels and tags to cookies and reporting accuracy - we identify gaps, fix tracking, and ensure your data can be trusted.
Consultation (online meeting)
Start with a free introduction or go deeper with a paid session.
Paid - 60-90 min
Paid consultation
- Deeper technical and analytical review.
- Live problem solving with a Backona AI expert.
- Useful when you already know the setup is complex.
Audits (online meeting)
Pick the audit type that matches the problem you want to solve.
Attribution Audit
Cross-device and cross-website tracking review for attribution gaps.
Cookie Consent Audit
Banner logic, blocking behavior, and tag firing validation.
GDPR Audit
Consent handling and tracking compliance review.
Data Flow Audit
How data moves across tools and where connections break.
Data Quality & Tracking Audit
Event accuracy, conversion setup, and firing issues.
Pixel & Conversion Tracking Audit
Meta, LinkedIn, Google, and Bing pixel checks.
Full audit
Order everything at one go.
The full audit combines all six audit types into one broader review, so you can cover attribution, consent, data flow, tracking quality, and pixels in a single consultation.
Audit 01
Marketing Attribution
Cross-device and cross-website tracking review for attribution gaps. This is the broader review when you want one practical pass through the full measurement setup.
Price: £650
Tracking setup
GA4, events, conversions, and the key implementation gaps.
Data flow
How data moves between tools, platforms, and reporting layers.
Consent and pixels
Consent, scripts, pixel behavior, and server-side review where needed.
Attribution gaps
Deduplication, broken events, and missing signal quality checks.
Specialised audits
Smaller audits for a narrower problem, still best discussed in consultation.
Cookie Consent Audit
Banner logic, blocking behavior, and tag firing validation.
GDPR Audit
Consent handling and tracking compliance review.
Data Flow Audit
How data moves across tools and where connections break.
Data Quality & Tracking Audit
Event accuracy, conversion setup, and firing issues.
Pixel & Conversion Tracking Audit
Meta, LinkedIn, Google, and Bing pixel checks.
Outcomes
Identify where data is lost.
Fix inaccurate tracking.
Improve attribution confidence.
Ensure consent and compliance are covered.
Enable better decisions from cleaner reporting.
Leave with practical recommendations.
Pricing
Full audit
Attribution Audit
Price: £650. Best when you want one broader attribution review instead of multiple small checks.
- Cross-device and cross-website attribution review.
- Clear audit report and actionable recommendations.
- Best discussed in consultation before work starts.
Specialised audits
Narrower scope
Smaller audits are available when you only need one area reviewed.
- Cookie Consent Audit
- GDPR Audit
- Data Flow Audit
- Data Quality & Tracking Audit
- Pixel & Conversion Tracking Audit
Order a full holistic check of all of them combined.
One consultation can scope the right audit, keep the process lean, and focus on the attribution gaps that matter most.