Practical
We focus on what changes the numbers
The work is built around better tracking, clearer reporting, and decisions that come from the data instead of guesswork.
We are a data-driven team of software engineers and marketing specialists dedicated to simplifying the world of data analytics.
We created Backona AI to make data access and interpretation easy and time-saving for everyone, regardless of technical expertise. Our platform is designed to streamline data-driven decision-making, letting you request, analyze, and visualize insights effortlessly.





We keep the work practical. That means improving the measurement layer, helping people understand the numbers, and making the outputs more useful for the business.
Practical
The work is built around better tracking, clearer reporting, and decisions that come from the data instead of guesswork.
Direct
No heavy theory. We work through the setup, explain the problem, and keep the next step obvious.
Useful
The goal is to leave you with clearer data and a setup that people can actually use without extra friction.
Hands-on
That means better feedback loops, tighter measurement, and a more useful connection between the team and the data.
A few short reviews from people who worked with Backona on analytics, reporting, and marketing support.
Platform: Google
This is a tool that I use on a daily basis.
This is a tool that I use on a daily basis. As a marketing consultant, having quick, easy access to data via Ai Chat is a massive time saver, and saves me having to drill into the detail in GA4.
Steve Tipson
Marketing consultant
6 months ago
Platform: Trustpilot
"Commitment to customer satisfaction!"
I was truly impressed by Backona's unwavering commitment to customer satisfaction. They went above and beyond by conducting a complimentary audit of my website's analytics implementation and subsequently enhancing my GA4 results. This level of dedication and meticulousness truly distinguishes Backona from other providers in the analytics software industry.
Having used Backona for a significant period of time, I can confidently affirm that their service has exceeded my expectations. The customer support team is exceptional, consistently available to offer assistance and promptly address any inquiries or concerns I may have.
Based on my personal experience, I wholeheartedly recommend Backona to marketing professionals and business owners seeking to optimize their online presence and maximize their marketing endeavors. Backona's Analytics software, combined with their exceptional customer support, positions them as a valuable asset for any organization.
Marcin Rabiej
Marketing professional
3 years ago
Platform: Trustpilot
"Great expertise and professionalism!"
Backona and in particular, David, offer a professional and focused service.
They have gone far beyond the original remit (e.g. from 16 critical events to 26 being tracked at no additional cost) to ensure we have improved the reporting we require so that the marketing team receive the accurate data to maximise our budgets.
GA4 now reporting correctly, with all channels categorised and verification and enhance eCommerce tracking settings for accurate revenue and product performance data set up.
The back-up and support offered to our whole team is excellent.
Finally, David is a courteous guy who I look forward to working with for many years to come and would not hesitate to recommend his services and expertise.
PB
Marketing team
2 years ago
Platform: Trustpilot
"Backona Analytics software is a God send."
I’m a marketing manager for a bespoke kitchen company, selling kitchens worth £30’000 upwards.
Being able to gather more data about website visitors that use safari and Firefox helped me optimise my landing pages and PPC campaigns.
Additionaly Backona performed a free audit of analytics implementation on my site and improved my GA4 results.
Michal Thomas
Marketing manager
3 years ago
Platform: Trustpilot
"Streamlined analytics with great onboarding support!"
Backona AI has been a great addition to our toolkit, making it much easier to bring all of our Google Analytics data together while also helping us monitor website functionality and SEO across multiple sites. David has been especially helpful throughout the setup process, clearly demonstrating how the platform can deliver real value to our business.
Jenna Muldoon
Marketing lead
1 month ago
Platform: Google
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house.
Dawid provided us with a thorough analysis of our current marketing tools and suggested simple improvements that can be done in-house. He then offered us other steps, that could be done by a professional marketing team, over the next months …More
Roman Halat
Director company in London
2 years ago