The importance of e-commerce analytics can’t be overstated, especially in a digital realm where understanding your customers determines the success of your online store. As Universal Analytics becomes a thing of the past, Google Analytics 4 (GA4) emerges as a pivotal tool for insightful data. However, merging GA4 with platforms like Shopify isn’t always straightforward.…

Why Does GA4 Display Average Engagement Time as 0m 00s? Google Analytics 4 (GA4) represents the newest iteration of Google’s web analytics tool, aimed at furnishing webmasters and marketeers with a more profound understanding of user behaviours. However, a noticeable number of users have voiced concerns about the Average Engagement Time in their GA4 reports…

If you’ve paid good money for a website and then more money for marketing, if you have plenty of visitors to your landing page, but you’re still not generating leads or sales, this is for you. Your website needs to tell people what they need to know right away, with a minimum of scrolling or…

Analytics, the practice of analysing and interpreting data to provide business insights, is an ever-changing landscape. In this blog post, we shall delve into some of the most recent developments in the analytics sector as of September 2023. The Migration from Universal Analytics to GA4 🔄 Websites are transitioning from Universal Analytics (UA) to GA4…

Introduction The Problem: You’re investing heavily in marketing, be it in time, money, or resources, but the leads and sales are nowhere to be found. Sound familiar? You’re caught in a frustrating situation many businesses face: sinking significant funds into marketing with minimal results. This article aims to guide you through this challenge, offering concrete…

Introduction: The New Update in Google Chrome The latest update of Google Chrome brings with it new privacy settings in relation to advertising. This update aligns with Google’s initiative to change the way user data is tracked. The company has been vocal about this revolutionary change, discussing it in various blog posts that delve into…

How can I calculate the cost per employee per project? Will an additional 10% on top of my quote cover my profitability margin? These are the questions I am commonly asked, especially by entrepreneurs at the beginning of their journey. The answer will depend on the company’s circumstances and the state of its financial management.…

Abstract In the realm of digital privacy, browsers play a crucial role in protecting or exposing user information. As technology continues to evolve and personal data becomes a significant commodity, users and organisations alike must understand the different privacy features offered by various browsers. This paper presents a detailed comparison between six popular browsers —…

Introduction As businesses increasingly conduct operations online, ensuring user data privacy is becoming more critical. This guide aims to provide an overview of the key aspects of cookie laws in the UK and the EU, including the General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications Regulations (PECR). What are Cookies? Cookies are…

Significant development that brings relief to users of Google Analytics 4 (GA4) and Google Tag Manager (GTM), the European Commission has adopted the EU-U.S. Data Privacy Framework. This framework concludes that the United States ensures a level of data protection that is comparable to that of the European Union, allowing for the transfer of personal…

Data management is at the heart of any successful business, impacting everything from decision-making to customer engagement. As data volume continues to grow exponentially, understanding how to effectively manage and leverage it becomes increasingly essential. A key aspect of this involves understanding the difference between client-side and server-side data management, each having its own strengths…

In the contemporary digital age, numerous browsers, including Firefox, Brave, and Safari, have implemented measures to block “social network tracking elements” by default. These elements encompass various tracking tools like Google Analytics, which are integral components in website traffic analysis and are often used alongside the Google Ads network. As such, users who navigate the…

Introduction: Google Analytics 4 (GA4) is a powerful analytics platform that provides valuable insights into your website or app’s performance. With its advanced features and capabilities, GA4 is a must-have tool for businesses looking to make data-driven decisions and enhance their online presence. In this comprehensive guide, we will explore the key benefits of GA4…